NCAA Degree Bracket Gap Challenge Microsite
Degree® x NCAA launched the 'Bracket Gap Challenge’ microsite for one of the largest women's bracket promotions in March Madness® history in 2022. As the lead designer for this project, I collaborated with Yahoo Creative Studio to deliver a three-phase microsite. This site allowed users to submit personalized brackets pre-game, view live game results during the event, and see winners and tie-breakers post-game.
My main roles in this project include:
User Flow Design
Wireframe
User Experience / User Interface Design
Visual Design to comply with ADA requirements
Social Assets Design
User / QA Testing
This campaign was a great success, the microsite has more than 10k unique site visits, and more than 5k bracket submissions.