NCAA Degree Bracket Gap Challenge Microsite
Degree® x NCAA launched the 'Bracket Gap Challenge’ microsite for one of the Largest Women's Bracket Promotions in the History of March Madness®, 2022. I was the lead designer from the Bajibot agency, collaborated with Yahoo Creative studio, and delivered the microsite that has three phases, that allow users to submit users personalized brackets pre-game, view the live game results during the game, and reveal the winners and tie-breakers post-game.
My main roles in this project include:
User Flow Design
Wireframe
User Experience / User Interface Design
Visual Design to comply with ADA requirements
Social Assets Design
User / QA Testing
This campaign was a great success, the microsite has more than 10k unique site visits, and more than 5k bracket submissions.
Pre Tournament User Flow
Tournament Start User Flow
UX Wireframe
UI Design for Different Stages
UI Design for Different Stages