“Today You Were Ready” CPR PSA Campaign

"Today You Were Ready" is a PSA campaign aimed at raising awareness of Hands-Only CPR among Asian women, marking the first Asian-focused initiative by the American Heart Association. As the art director from the agency side, I was involved in the initial ideation and pitching stages, through to scripting and shooting the video. I collaborated with the team to develop a unique storytelling approach featuring AAPI women and produced multilingual assets to reach a broad demographic across the USA. Additionally, I was responsible for re-making CPR training videos in multiple languages and overseeing the team to ensure the quality of video and print assets.

This campaign was recognized as a 2024 ANA Multicultural Excellence Awards category winner. Click here to view more details.

Click here to watch the PSA video in English.