McDonald’s Canada Crush The Rush Mobile Game
McDonald’s Canada launched the "Crush the Rush" mobile game to boost crew applications for the summer of 2022. As the lead designer on this project, I collaborated with Yahoo Creative Studio, overseeing the entire process from initial sketches to the final launch.
My main roles in this project include:
User Flow Design
Wireframe
Game Logistic Design
User Experience / User Interface Design
Logo and Visual Design
Social Assets Design
User / QA Testing
This campaign was incredibly successful, the game boasted more than 150k unique site visits in one month and has served more than 1.5mm in-game orders.